Reviews and Testimonials

"In your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer-centric experience and a revolutionary company culture. Joseph helps us all understand how to achieve a little more of that Zappos magic and happiness being crafted by one of the most influential companies of our generation.
Eric Ryan 
method co-founder - person against dirt

"This book provides a roadmap to a successful business by taking inspiration and examples from one of the most innovative, progressive companies of our time. Don't just read it; use it."
Tony Hawk - Professional Skateboarder,
Author of HAWK—Occupation: Skateboarder and
How Did I Get Here? The Ascent of an Unlikely CEO

"This is an enchanting book about an enchanting company. If you're looking for an inspirational path for creating a likable, trustworthy, and wow! organization, you've hit the mother lode."
Guy Kawasaki
Author of Enchantment: The Art of Changing Hearts, Minds, and Actions
Former chief evangelist of Apple

"Almost everybody knows about Zappos' success, but few understand how Zappos achieved it. Now, thanks to Joseph Michelli, you can learn exactly how Zappos hit it big and how you can too. By using the five principles Joseph has distilled, you can supercharge your efforts and start down the path to legendary success."
Mark Sanborn
Author, The Fred Factor and You Don't Need a Title to be a Leader
President, Sanborn & Associates, Inc., an idea studio for leadership development

"Often, business owners look at media darlings like Zappos with their mouths agape, full of awe but unable to take action. For those eager to do more than watch, Joseph Michelli deconstructs the Zappos story and makes it attainable."
Seth Godin
Author Poke the Box